How to build a successful content marketing strategy in a very simple way

Introduction

Content marketing isn't easy. In fact, it can be one of the most challenging tasks in your marketing arsenal. The key to success is creating a strong content strategy that guides all of your content efforts. In this post, we'll walk through the five steps you should take to develop a successful content marketing strategy in a simple way that allows you to maximize your resources and time.

What exactly is a content marketing strategy?

A content marketing strategy is a plan that details how you will create, distribute, and promote your content.

This plan should lay out the following:

• What kind of content you’ll produce (blog posts, ebooks, videos)
• How often you’ll produce it (weekly? monthly?)
• Where you will publish your content (your website or blog) and social media channels where you’ll share it.

Set a goal

The first step of any effective content marketing strategy is setting goals. You need to define the problem before you can come up with a solution. It's important to set goals before you start creating your content, because it will help keep you on track and make sure that every piece of content is tied back to its original intent.

It's also important not to worry about what other people's goals might be; this is your business and your plan, so don't let yourself become discouraged when others seem as if they're moving faster than you are or achieving more than you think possible yourself! Instead, focus on being ambitious but realistic about what things are achievable in a reasonable time frame (for example 3-6 months).

Exercise goal examples: Run 5k without stopping by next week; get down from 40% body fat within 3 months

 

Establish Your KPIs

Your KPIs help you measure the success of your content marketing efforts. To know what your KPIs are, you must first establish them and then measure them.

What are KPIs?

A KPI (key performance indicator) is a metric that can be used to measure how well you're doing at something. It doesn't matter if it's sales, revenue, leads or traffic—the point of a KPI is to show how well your business is doing against its goals in an objective way that everyone on the team can understand and use as a reference point when making decisions. A good KPI will always have at least one number that shows progress towards those goals so that there's no room for confusion about what it means or where it came from; they should also be easy enough to track consistently so they don't require any extra work from anyone who looks at them regularly (such as weekly reports).

Choose a content type

When you’re trying to build a successful content strategy, it can sometimes feel overwhelming. You have so many options for what type of content you could create and share with your audience.

In fact, there are literally hundreds (if not thousands) of different types of content available today. Here's a list that covers some basic types:

• Infographics
• Videos
• Articles
• Blogs
• Podcasts
• Guides
• E-books (and white papers)
• Find what people are searching for
• Use the Google Keyword Planner
• Search for relevant topics using Google Trends

Use the search console (Google Analytics) to see what people are searching for on your site and how they found it.

Look at your website's analytics to see how many visitors are coming from Google, how many pages they visit, and what they're looking at when they arrive at your site.

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Profit from the Internet

The next step is to figure out which channels your audience uses. Remember, you should choose the right channel for your content and not just pick the first one that comes to mind. The best way to do this is by considering all of the following factors:

• Is this a relevant channel for my target audience?
• Does it fit with my content style and tone?
• Can I get quality engagement from this audience?
• Will it help me achieve my business goals (increased sales, leads, etc.) when used together with other channels in a multi-channel campaign?

Distribute and Market

Once you have created your content, it is time to distribute and market it. There are several ways you can use your content to build trust with your audience. One way is by sharing your knowledge with them, which will help them learn more about the industry they are interested in. Another way is by publishing relevant news stories that relate to them or their business needs and interests. The more information people receive from you, the more likely they are going to think highly of what you represent as an authority on this topic!

Here’s how:

Distribute - Share links across all platforms such as social media channels like Facebook or LinkedIn groups where there’s a chance someone might find it interesting enough to read through; or even send emails out directly through email marketing software such as Mailchimp (which offers free plans starting at just $10 per month).

Market - Use paid advertising opportunities on Google AdWords & Facebook Ads so that potential customers who need solutions related within those niches will actually see these ads pop up when searching online using specific keywords related specifically back towards what types of solutions need fixing up first hand before moving forward any further down roadways made available from here onwards onward onward again.

Promote your content

Once you have created your content, you need to promote it. There are a few ways that you can do this:

• Promote your content on social media.
• Promote your content by sending an email campaign with a link to the article or video and ask people to share it with their friends and followers.
• Promote your content by writing about it on search engines (Google, Bing), forums and in other places where people hang out online. For example, if there is an article about how to get rid of fleas in dogs, write something like: "I read this great article about how I could get rid of fleas from my dog." If someone asks where they can find information on getting rid of fleas, provide them with a link back to yours! Doing so will help increase traffic for both sites since Google ranks pages higher when there's more links pointing back toward them from other sites that rank well themselves

Conclusion

Creating a sustainable content marketing strategy can be a daunting task. But it doesn’t have to be! By following this simple process, you’ll be on your way to building a successful content strategy.