Google has officially confirmed that RankBrain is the third most important ranking factor. It is important to understand how it can affect your rankings, traffic, and conversions. Read more here.
Google has introduced yet another machine learning algorithm called RankBrain. This algorithm is supposed to help Google sort the search results and process search queries. This blog will help you understand what RankBrain is, how it works and what it means for SEO.
1. What is RankBrain?
RankBrain, a machine-learning artificial intelligence system, was introduced in the Google search engine to enhance the deliverability of search results. It is the third-ranking factor after links and content.
It is a learning artificial intelligence, which uses machine learning to get better with time. With the help of RankBrain, Google has been able to close the gap with human-like search results. The Google research team presented the details of RankBrain in a paper at the IEEE International Conference on Computer Vision and Pattern Recognition.
The paper says that RankBrain is trained to predict the click-through rate (CTR) for a given query. It is trained by evaluating millions of examples of queries, and their predicted click-through rates. It then uses this knowledge to automatically help tweak Google's results.
2. How to prepare your blog for RankBrain?
CopyBlogger recommends these steps to prepare your blog for RankBrain:
- 1. Write an abundance of short, specific articles.
- 2. Include lots of excellent internal links.
- 3. Force your visitors to scroll down (good for readers, bad for Google).
- 4. Add great images and videos.
- 5. Make sure you have a well-optimized content page.
And, are a few tools to help:
- 1. Yoast Yoast's WordPress plugin is good for checking on internal links and keyword density.
- 2. Longtail Pro If you'd rather focus on writing articles instead of SEO, Longtail Pro is a good option.
- 3. Ahrefs This SEO tool has a Rank Tracker which allows you to see the effect of your SEO efforts on the main keywords you're targeting.
3. How RankBrain can help your site?
RankBrain is a machine learning framework that was added to Google's search algorithm in March 2015. It was advertised as a long-term replacement for the older algorithms, like Hummingbird and Panda, but it's been around for years. It's just been a part of the search algorithm, but it wasn't until Google announced the update in 2015 that RankBrain was brought out into the spotlight. The effectiveness of RankBrain has been a big concern for publishers due to the fact that it's something that is not as easy for publishers to measure and change. Many have been asking about the effects of RankBrain and how to start embracing this new kind of learning in what they are already doing to improve SEO.
Conclusion
Conclusion: RankBrain was only introduced and rolled out this year, but it has already revolutionized the way Google processes queries.
RankBrain is the future of search. Understanding how RankBrain operates, what it does, and how to use it to your (and your client's) advantage is key to being successful online.
The engine can't just understand the question. It can also provide longer and more complex answers to questions that are asked.
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